A branded political campaign is important because it helps to build a consistent and recognizable image in the minds of voters. A strong brand image conveys the candidate’s or party’s values, personality, and platform, and makes it easier for voters to understand who they are and what they stand for.
I approach all my projects, regardless of the size, with understanding my client’s vision, the reach objectives and what the audience is indicating. I help leaders to build and launch their brand, improve their digital appearance and promote a cause with confidence.
With over 13 years experience designing in politics, I have the knowledge of what it takes to approach critical ideas and put them into action.
What we’ve been up to
As a freelance designer, I’ve been exposed to hundreds of projects over the years acting as a lead designer and brand consultant, which have helped me to increase the quality and speed of my work. I always work with a priority towards outcomes, so even though design is a creative process, it’s always aligned with the campaign objectives.
Through that process I’ve met some great people with amazing ideas that I’ve been able to be apart of.
increase recognition, and ultimately drive support on election day. In short, a branded political campaign is a crucial component of a successful political campaign and can have a significant impact on the outcome of an election.
Your brand evolves daily with public perception. An audience Informed by every touchpoint they have. It is constant and constantly changing.
Clean, modern websites should be the rule, not the exception. We design, build and can even host your website.
Before Apps, we.. Wait, waited until Sunday for the paper? We were, where the people were. Today is still the same, just must smaller and daily.
Working directly with a freelancer allows for direct communication and a more streamlined decision-making process.
Freelancers typically have lower overhead costs, allowing them to offer their services at a lower cost compared to larger agencies.
Freelancers typically have smaller teams and fewer bureaucratic layers, allowing them to respond quickly to requests and deliver projects more efficiently.
Freelancers often specialize in a specific area of design or marketing, providing a level of expertise that is hard to match with larger agencies.
“It’s great working with Brian. He quickly understands what we need and offers advice on how to get it done. His designs always bring that extra creative pop and fresh perspective we need to cut through the clutter and help our clients accomplish their goals. Brian is always available when you need him and is a valued member of our team.”
“Brian Varnum is a talented business consultant, designer and brand developer whom I have had the pleasure of working with for nearly 10 years. He has helped my law firm with logo design, development of marketing materials as well as digital advertising campaigns. His work is always professional and delivers a service that improves our image in the marketplace. Our materials and online presence are a cut above our competitors thanks to his superlative talent.”